In-store shopping

Despite the many advantages of the internet, shopping in-store still has many benefits and a prominent place in retail. Some things are unique to an in-person experience, such as physically examining a product or discussing your needs with a knowledgeable sales associate. Let’s not overlook the peace of mind that comes with knowing exactly what you’re getting when you leave the store with your merchandise in hand. No one likes to worry about the timeliness and accuracy of online order deliveries.

1. Try on or test products

Some items are easier to buy if you can check them out personally to ensure quality. When it comes to perfumes and cosmetics, stores offer the opportunity to test the products to make sure they’re right for you. It’s also nice to be able to try on clothing at the store so you can choose the best style and fit for your body. Bigger purchases, ranging from eyeglasses and mattresses all the way up to a new car, are also worth the extra time and effort to test before you buy.[2] Even in-person grocery shopping has its perks – as you can pick out your own produce or compare labels more easily.

2. In-store promotions

In-store promotions are designed to attract customers to brick-and-mortar stores and build brand or product awareness. If you’re not physically visiting these stores, you may be missing out on temporary discounts on popular services, free giveaways, and the special promotion offers available by completing the survey at the bottom of your receipt.[3]

3. Instant gratification

When you shop in-store, there’s no waiting around for an item to arrive. You immediately have what you need – and there are no shipping costs. For shoppers who like to quickly eliminate items from their shopping list, it may be appealing to visit the store and leave with your purchase.

4. Personalized experience

A friendly and knowledgeable sales associate, combined with an up-close look at the products, creates a more personal shopping experience. This is especially true for local and specialized stores where you’ll likely talk to somebody who’s keenly familiar with the products. From bookstores to car dealerships, personal recommendations and expert guidance can be quite helpful.

5. Support local businesses

One of the most compelling reasons to visit your Main Street brick-and-mortar stores is the support you give to local businesses. Many shoppers are willing to forego convenience and savings in exchange for supporting their local community. When you shop local, you’re getting more than just a product. You’re strengthening the local economy.